Instagram accounts pop up out of nowhere, and then amass a whopping 500,000 followers in a year, like Nathan Chan did for his entrepreneurship magazine Foundr. Is the photo high-quality, indie, and/or artsy? No wonder it seems everyone’s iPhone is glued to their hand.
Invite people to engage by sparking conversations or using games or contests, and showcase your fansâ responses.
What would the topic of the post be? Ads can’t be too demanding of the audience’s time, so informative ads are usually more successful than the ones that require a lot of work from the consumer.
The audience: As of December 2012, there were 500 million Twitter users worldwide. Feature #2: No linking. Why they use it: Tumblr is more a publishing platform than a consuming one, but people do consume media on it, and quickly. Native content is content that mirrors the form and content of the platform it appears on. The class is in session!
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. There are 325 million mobile subscriptions in the US and the author suspects that almost half of the time people spend on their phones is used for social media.
Social media campaigns should be simple and focus on these two elements: This chapter will discuss six rules and 11 tips that will help you craft great content for your campaigns. For example, user-generated content on Instagram is typically beautiful photos, so native content on Instagram would also be beautiful photos. (Shortform note: Jab, Jab, Jab, Right Hook was published in 2013, so some of the content may be outdated.). Facebook ads are much cheaper (between $0.50-$1.50 per like) and interactive as consumers share them with their friends on the network. Twitter is one of the most mobile-friendly platforms. I love Gary Vaynerchuk. Shortform: The World's Best Book Summaries, Shortform Blog: Free Guides and Excerpts of Books, Video Summaries of Jab, Jab, Jab, Right Hook, Full Summary of Jab, Jab, Jab, Right Hook.
Navigate to or recall one of your brandâs recent Facebook posts. Hashtags can help marketers by categorizing tweets, but they’re often overused or misused.
Twitterâs search engine is powerful and you can use it not only to find people directly talking about your brand but people talking about things only distantly related to you.
Jab, Jab, Jab, Right Hook is not only the book’s name, it’s also Gary’s formula for social media success.
Four Minute Books participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising commissions by linking to Amazon. Your text should always be short and simple.
LinkedIn is a business-oriented site that allows professionals to network with each other. In January 2012, Tumblr redesigned its dashboard to become more social.
Itâs fine to share different stories and use different tones on different platforms, but your content should always be in line with your brandâs identity. We also participate in the Blinkist Affiliate Program.
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Because Twitterâs so public, in addition to responding to customerâs tweets about your brand, you can initiate conversations with potential new customers.
Jab, Jab, Jab, Right Hook Book Summary, by Gary Vaynerchuk, Thank You for Being Late Book Summary, by Thomas L. Friedman.
This lesson is not directly from the book, even though it does talk about Instagram quite a bit. Feature #3: Integration with other social media platforms. As of December 2012, there were over a billion monthly active Facebook users. By 2012, the number of users had increased by 379 percent, and in 2013 there were 48.7 million users on Pinterest. When you’re not on social media, you will lose.
Feature #2: Huge amount of content. This means that any brands that do embrace new platforms have a head start. If you’re not on social media, you’re going to lose.
Companies will come up with different ways to deliver their content, but it is important that they avoid annoying or intrusive methods. Whatâs holding you back?
Social media is even taking people away from real lifeâpeople are on their phones in grocery stores and ignore displays and marketing in their physical surroundings.
Now that you better understand the social media arena, itâs time to learn about how to create great jabs and hooks.
Facebook addresses the problem of users not seeing everything their friends post by using a formula called EdgeRank.
For example, if youâre a cosmetics company, you might create an Instagram contest that encourages people to share photos of themselves wearing your products. Why they use it: Twitter is mainly used to share information and news. In the United States alone, there are nearly 325 million active cell phone subscriptions; however, the total population is 316 million. For example, include your logo or slogan on the images you post on Facebook. Maintain your identity. Therefore, it’s safe to say that almost everyone uses a cell phone and most use social media as well. This category only includes cookies that ensures basic functionalities and security features of the website. I personally have learned 90% of what I know about social media from Gary and I highly recommend you start learning from him.
But picking up Jab, Jab, Jab, Right Hook will give you a lot of his great information on social media in a very structured form with tons of examples.
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