However, all of the information provided is not reliable and relevant. C, is a cosmetics manufacturer founded in Toronto, Canada in 1984 by Frank Toskan and Frank Angelo. This logomark shows excitement, is bold and allows the brand to reveal some of its edge. COSTLY TO IMITATE: the resources are costly to imitate, if other organizations cannot imitate it. Secondly, after identifying problems in the company, identify the most concerned and important problem that needed to be focused. It is used for the purpose of identifying business opportunities and advance threat warning. if not, their reconciliations and necessary redefinition. The five forces are discussed below: Vrio analysis for MAC Makeup Art Cosmetics case study identified the four main attributes which helps the organization to gain a competitive advantages. Pest analysis is very important and informative.

We Will Write a Custom … Initial reading is to get a rough idea of what information is provided for the analyses. MAC very quickly cultivated a following in both the fashion and the retail markets, and was responsible for creating many trends. For such an artistic and creative industry I thought this would be the main trend of makeup companies, but it appears the opposite is true. Toskan began to craft a niche market in the world of makeup. During the process of sketching and ideation, I found I was gravitating towards a handwritten logo. This company is built on inclusivity, being bold and pushing boundaries, and I wanted their brand to show that. Stationery is one of the main aspects of branding, but don’t stop there.

These individuals will have an average to high income. M.A.C.

Activities that can be determined as your weakness in the market. MAC is a brand for cosmetics/make-up art, originally a Canadian company, founded. Makeup Art Cosmetics Inc. , more commonly known as Mac Cosmetics, is a popular high-end personal care brand that markets to women. may launch. Exchange rates fluctuations and its relation with company. it is not possible for a company to not to take any action, therefore, the alternative of doing nothing is not viable.

There still needed to be some order in the chaos, so I decided to take a dark, medium, and light shade. In addition to that, it strengths and weakness have been compared to its competitors. Student’s role is to analyze the case and diagnose the situation, identify the problem and then give appropriate recommendations and steps to be taken.

After completing the analyses of the company, its opportunities and threats, it is important to generate a solution of the problem and the alternatives a company can apply in order to solve its problems. The first U.S MAC store opened in 1991, located at Greenwich Village, New York. When reading into the history of M.A.C. It will also weaken the company’s position. The Brand: My decision to rebrand M.A.C. Change in Level of customer’s disposable income and its effect. Whereas, the opportunities and threats are generally related from external environment of organization. MAC Makeup Art Cosmetics Case Study Solution & Analysis STEP 1: Reading Up Harvard Case Study Method Guide:. prides themselves in being all-inclusive. Family joined forces including brother-in-law and chemist Victor Casale. is. Any new technology in market that could affect the work, organization or industry. To generate the alternative of problem, following things must to be kept in mind: Once the alternatives have been generated, student should evaluate the options and select the appropriate and viable solution for the company. It’s a textured handwritten font with three layers, showcasing the three new brand colours. Culture: Any age, race, culture, sexes and socio-groups. Activities and resources market sees as the company’s strength. Further, he realized how limited conventional products in the cosmetic industry were to responding to the needs of the modern woman. After defining the problems and constraints, analysis of the case study is begin. In fact, it is so popular and prestigious in the celebrity world that it has been mentioned in pop songs, such as “Unpretty” by TLC. Employment patterns, job market trend and attitude towards work according to different age groups. Apply the analyses at proposed level. What was interesting was the lack of artistry in the logo design. The potential factors that effects bargaining power of suppliers are the following: Realistic solution should be identified that can be operated in the company, with all its constraints and opportunities. Identification of communication strategies. Next political elections and changes that will happen in the country due to these elections.


SWOT analysis helps the business to identify its strengths and weaknesses, as well as understanding of opportunity that can be availed and the threat that the company is facing. M.A.C. It had a feeling a movement and excitement while hinting at the idea of it being drawn out with lipstick. If the selected alternative is fulfilling the above criteria, the decision should be taken straightforwardly. holds. And its ratio with corruption and organized crimes. Unique selling proposition of the company. In the strengths, management should identify the following points exists in the organization: Following points can be identified as a threat to company: Following points should be considered when applying SWOT to the analysis: Pest analyses is a widely used tool to analyze the Political, Economic, Socio-cultural, Technological, Environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be dangerous in future. “pushing boundaries” and “thinking outside the box”. They believe makeup brings confidence and allows them to explore their creativity and develop their personal style. Perform cost benefit analyses and take the appropriate action.

Following factors will influence the buying power of customers: Competitive advantage of company’s product. Another method used to evaluate the alternatives are the list of pros and cons of each alternative and one who has more pros than cons and can be workable under organizational constraints. I kept finding words such as edgy, bold, inclusive and editorial. Change in population growth rate and age factors, and its impacts on organization. Make sure that points identified should carry itself with strategy formulation process. Why Designing Your Own UI Style Guide System Matters, How to Create Die Face Icons in Adobe Illustrator, Wikimedia: Bringing 47 Million Media Files From Archive to The World - a UX Case Study, These Small Touches Make A Big Difference In Your Self-Published Book’s Appeal, Creating A Design Language For Your Brand. The criteria’s on which business decisions are to be selected areas under: Alternatives should be measures that which alternative will perform better than other one and the valid reasons.

We were then given the opportunity to extend the brand into appropriate marketing materials. During his time as a photographer and makeup artist, co-founder Frank Toskan realized the lack of suitable colours and textures needed to maximize performance and result of makeup for these industries. Needless to say, that concept was scrapped very quickly after that. The company is headquartered in New York City and became part of the Estée Lauder Companies in 1998.

Moreover, it also helps to the extent to which change is useful for the company and also guide the direction for the change. With M.A.C. Sources and constraints of organization from meeting its objectives. To reinforce the feeling of edginess, I decided to use colour blocking and sharp angles to bring this brand to life. Overall, this rebrand was out of my comfort zone but it ended up being one of my favourite projects and one I am most proud of.

Its changes and effects on company. One is duplicating that is direct imitation and the other one is substituting that is indirect imitation. In fact, it is so popular and prestigious in the celebrity world that it has been mentioned in pop songs, such as “Unpretty” by TLC.

Strength of property rights and law rules. The buyer power is high if there are too many alternatives available. Nature if industry in which organization operates. To analyze the structure of a company and its corporate strategy, Porter’s five forces model is used. To analyze the business objective and its opportunities and threats, following steps should be followed: These headings and analyses would help the company to consider these factors and make a “big picture” of company’s characteristics. The author of this theory suggests that firm must be valuable, rare, imperfectly imitable and perfectly non sustainable. However, the problem should be concisely define in no more than a paragraph. In most courses studied at Harvard Business schools, students are provided with a case study. However, when more than one few companies uses the same resources and provide competitive parity are also known as rare resources. Following are the potential factors that will influence the company’s competition: Sustainable position in competitive advantage. Therefore, it is necessary to continually review the MAC Makeup Art Cosmetics company’s activities and resources values. The paper has also analyzed the strengths, weakness, opportunities and threats of MAC Company. This logo is also easily changeable in that the three colours can change depending on different campaigns M.A.C. Religious believers and life styles and its effects on organization. The decision that is being taken should be justified and viable for solving the problems. STEP 2: Reading The MAC Makeup Art Cosmetics Harvard Case Study:. Analyze the threats and issues that would be caused due to change. Therefore there must be some resources and capabilities in an organization that can facilitate the competitive advantage to company. to get a comprehensive picture of analyses. However, resources should also be perfectly non sustainable.

However, the new entrants will eventually cause decrease in overall industry profits.

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